ATR 98 – Why You Shouldn’t Listen to Polls

Why do media polls such as Gallup provide such a distorted view of public opinion? Why should we take these polls with a heavy grain of salt, particularly as they pertain to race? Will the much-talked-about Bradley Effect really play a role for Obama in this election? Carmen interview David W. Moore, author of The Opinion Makers: An Insider Exposes the Truth Behind the Polls.

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David W. Moore is a senior fellow of the Carsey Institute at the University of New Hampshire. A former senior editor of the Gallup Poll, where he worked for thirteen years, Moore also served as professor of political science at UNH and is the founder and former director of the UNH Survey Center. The author of two previous books, How to Steal an Election and The Superpollsters, Moore has also written for the New York Times, The Nation, and the Boston Globe. He lives in Durham, New Hampshire. His current book it titled The Opinion Makers: An Insider Exposes the Truth Behind the Polls.

Duration – 30:31
File Size – 21.5 MB

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