Carmen and Manish Viij discuss the way 7-Eleven is turning some of its stores into real-life Kwik-E Marts to promote the new Simpsons movie. In order to do this, however, they have also taken the very stereotypical Indian-American character Apu and brought him into the real world.
Manish Viij co-founded two widely-read South Asian American blogs for arts and politics, Ultrabrown and Sepia Mutiny. He also wrote for on one of the earliest South Asian American â€˜zines, Hum (Us). Vijâ€™s work has been published in Salon, a large Guardian (UK) blog and Time Out Mumbai. Heâ€™s working on a debut literary novel about Brooklyn and Bombay. Vijâ€™s day job is as a software entrepreneur, and heâ€™s a graduate of UC Berkeley.
Here are links to some items mentioned during the episode:
- Stepâ€™n Dispense It: racist Apu promo for 7-Eleven
- CNN misses the point of the 7-Eleven Apu Simpsons controversy
- The Apu travesty – Comment is free
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