ATR 75 – Racism in Multicultural Marketing – 07/17/2007 – Submit an Audio Comment: 206-203-3983

Carmen interviews Laura Martinez about multicultural marketing and the ways in which it can reinforce essentialist notions about racial or ethnic groups. This episode features the song “Something Different” by Z-trip, courtesy of Spectre Entertainment.

Laura Martinez is a New York City-based bilingual writer and editor specialized in marketing and advertising. Since leaving her post as editor in chief and founder of Marketing y Medios magazine, she set up her own company offering professional editing, translating and writing services for companies seeking to tap into the U.S. Hispanic market. She blogs at Mi blog es tu blog.

Here are links to some items mentioned during the episode:

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Duration – 55:42
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2 thoughts on “ATR 75 – Racism in Multicultural Marketing – 07/17/2007 – Submit an Audio Comment: 206-203-3983”

  1. great interview. it was really nice to hear ms. martinez’s perspective and i think the issue she brought up can be applied to every ethnic/racial/national minority group in the US. it’s a huge pet peeve of mine that latinos are presented as such a homogeneous group when it’s actually the complete opposite. considering the growing latino population in the US, it is my hope that americans will start realizing this and learn more about their immigrant neighbors as opposed to lumping them into one category (which ultimately leads to prejudice and subsequent discrimination).

  2. one more thing…her post reminded me of the problems i had with some of the new mcdonald’s commercials, which are clearly geared toward latinos…as it’s about a spicy food…b/c as she says, all latinos love spicy food, right? lol

    the commercials include latino actors, reggaeton, salsa music, salsa dancing etc…all to sell some gross chicken fingers with taco sauce in a wrap. what i take away from the commercial has little to do with food, and more to do with stereotypes about latinos being spicy…

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